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...18-20 July 2002 - Showroom Cinema - Sheffield - UK


Conference themes:
Trading Culture explores the concepts of the 'indigenous' and the 'exportable' in film and television culture, drawing examples from a wide range of countries and periods. The international trade in film was established in the early part of the twentieth century. By the start of the twenty-first century this has extended to include an increasingly global trade in television programmes and a re-working of the concept of 'export' in the era of satellite and internet.
Keynote speakers from the Arab world, from Canada, the United States, the European Union and UNESCO consider these developments in the light of current World Trade Organisation talks and the tension between trade liberalisation and cultural diversity.
Around 50 speakers from eight countries explore the role of cinema and televsion in national life and minority culture, addressing questions of cultural identity andthe search for new markets and audiences in periods of economic and political change.
The seminar sessions will include two specialist panels on 'Nations and Regions: A UK Case Study' and 'Television Programme Format Trade in the Asia Pacific Region'.

Keynote Speakers:

Thursday 18 July

2.15 - 3.30

Plenary 1 (Cinema 3) Two Perspectives on World Trade in Film and Television

Professor Hussein Amin, American University, Cairo
Trading Culture: Exploring the Indigenous' and the 'Exportable' in Film and Television Culture. A Perspective From the Arab World (Provisional title)

Professor Manjunath Pendakur, Southern Illinois University, USA
The Maintenance and Development of Film and Television Culture in India (Provisional title)

Friday 19 July

2.30 - 4.00

Plenary 2 (Cinema 3) Culture and Commerce: International Trade and National Culture

Carole Tongue, Citigate, former Member of the European Parliament, UK
Regional and National Audio-Visual Cultures and the Role of the WTO (Provisional title)

Elizabeth McDonald, President and Chief Executive Officer, Canadian Film and Television Production Association
Globalisation, Trade and Diversity: The Canadian Experience


Elizabeth McDonald
As the President & Chief Executive Officer of the Canadian Film and Television Production Association, Elizabeth McDonald represents the interests of close to 400 film, television and interactive media producers across Canada on relevant issues in public policy, labour negotiations, regulatory affairs, membership services, communications as well as financial matters. She is the secretary of the Board of Directors of the Canadian Retransmission Collective and has been a member of the Board of Directors of the Canadian Television Fund as well as a member of the Board of Directors of Canadian Women in Communications. Ms. McDonald represents the interests of the Canadian industry at FIAPF, the International Federation for Film Producers Association, and was appointed to the Minister of Foreign Affairs Cultural SAGIT in early 1999.

Prior to becoming President of the CFTPA, Elizabeth has enjoyed an extensive career in the communications industry having worked for the Canadian Cable Television Association, the Canadian Association of Broadcasters as well as the Canadian Broadcasting Corporation. Ms. McDonald is married, lives in Ottawa and has two sons, Sean and Michael. She is a member of the Board of Governors of Ashbury College in Ottawa.

Saturday 20 July

2.30 - 4.00

Plenary 3 (Cinema 3) Cultural Diversity, Cultural Difference and the Trade in Film

Professor Geoffrey Nowell-Smith, University of Luton, UK
Title tbc.

Professor Tino Balio, University of Wisconsin-Madison, USA
Hollywood’s Takeover of the US Art Film Market in the 1960s

Speaker from UNESCO tbc.
The World Cinema Survey and Cultural Diversity Policy


Tino Balio
Tino Balio is a Professor of Film in the Communication Arts Department and Executive Director of the University of Wisconsin-Madison Arts Institute. He joined the
University of Wisconsin faculty in 1966. He is the author of numerous books and articles on the American film industry, including a two-volume history of United Artists Corporation and a book entitled Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939, which was published by Charles Scribner’s Sons in 1993. From 1966 to 1983, he served as Director of the Wisconsin Center for Film and Theater Research, an archive jointly sponsored by the University of Wisconsin and the State Historical Society of Wisconsin. In 2001, Balio was selected as an inaugural Academy Film Scholar by the Academy of Motion Picture Arts and Sciences and has received a $25,000 grant from the Academy to write a comprehensive institutional history of foreign films and their influence on American film culture.

Conference Programme:
Thursday 18th July


-Plenary 1 + three seminar sessions


-Early evening reception-


-Screening: The Terrorist, Santosh Sivan, India, 1998

Friday 19th July

-Plenary 2 + nine seminar sessions


-Screening: The Circle, Jafar Panahi, Iran, 2001

Saturday 20th July

-Plenary 1 + three seminar sessions


Conference speakers will include:
Organisation Paper title (click on paper title to view abstract)
Roy Armes
Middlesex University, UK Cultural Hybridity and Maghreb Cinema
Hussein Amin
American University, Cairo, Egypt

Lluis Artigas de Quadras
UNESCO, France A Survey of World Cinema

Tino Balio

University of Wisconsin, USA The US Art Film Market in the 1960s
Lindsay Barrett
University of West Sydney, Australia At the Edge of Empire
Heather Beaton
Goldsmiths Gollege, UK Too many solitudes? Globalization and the challenge of communication regulation - lessons from Canada
Shu-Ling Berggreen & Katalin Lustyik
University of Colorado, USA Disney, Mulan and the Export of Animation
Simon Blanchard
Sheffield Hallam University, UK Challenging ‘Free Trade’ in Culture
Haim Bresheeth
University of East London, UK USA vs EU: The Media Wars
Michael Chanan
University of West England, UK Negotiating the Exotic in Latin American Cinema
Steve Chibnall
De Montfort University, UK Rule, Cool and Ghoul Britannia: Varieties of Export Brand
Pam Cook
University of Southampton, UK Cultural Exchange and Memory in ‘I Know Where I’m Going’
Rayna Denison
University of Nottingham, UK No Longer Indigenous: The International Blockbuster
Terry Flew
Queensland University of Technology, Australia Standards, Culture and Tradable Television: Changes in Policy
Sheldon Hall
Sheffield Hallam University, UK Internationalism and the Epics of Samuel Bronston
Francisco Hernández Lomelí
Universidad de Guadalajara, México An Investigation of the Circumstances Favouring the Internationalisation of Mexican Television
Andrew Higson
  University of East Anglia, UK   Crossing Over: Exporting Indigenous Heritage to the USA
May Ingawanij
Birkbeck, University of London, UK The bourgeoisification of a 'vulgar' popular cultural form: Nang Nak and Thai cinema's current 'renaissance'
Dina Iordanova
University of Leicester, UK From Cold War to Exotica: Eastern Europe’s Hard Sells
Michael Keane
Queensland University of Technology, Australia Cultural Sovereignty and China’s New Audio-Visual Markets
Jeongmee Kim
University of Nottingham Billy Elliot: Promoting British Cinema in the USA
Peter Kramer
University of East Anglia, UK German Nationality/Hollywood Patriotism: The Transatlantic Tales of Wolfgang Petersen, Roland Emmerich and Oskar Schindler
Henrietta Lidchi
British Museum, UK SOS Eisberg: A Frosty Epic Set in Greenland
Katalin Lustyik
University of Colorado, USA The Global Adventures of Mickey Mouse and the Rugrats: The role and characteristics of global children's television channels
Susan Mains
University of West Indies, Jamaica Paradise Lost? Film, Mobility and Jamaican Identities
Justin Malbon
Griffith Uiversity, Australia Pirate spotting: Defining formats legally speaking
Paul Marris
Sheffield Hallam University, UK The North of England on Screen
Elizabeth McDonald
Canadian Film and Television Production Association Globalisation, Trade and Diversity: The Canadian Experience
Paul McDonald
University of Surrey, UK Themed Television Channels in Europe: Specialised Entertainment Services and Imagined Lifestyle Communities
Steve McIntyre
Scottish Screen, UK Film Development in Scotland
Martin McLoone
University of Ulster, UK Media, Identity and National Policy in Ireland
John McMurria
New York University, USA Discovering the World: Globalisation and Television Documentary
Albert Moran
Griffith University, Australia Changing Power Relations in International Television Industries: From Factory to Franchise
Graham Murdock
Loughborough University, UK The Political Economy of Fraternity: The Cultural Commons in the Age of Convergence
Lucia Nagib
  State University of Campinas, Sao Paulo, Brazil The Rebirth and International Circulation of Brazilian Cinema Since the Mid 1990s
Steve Neale
Sheffield Hallam University, UK Exchanging Adventure: British, American and un-American Involvement in TV Costume Adventure Series in the 1950s
Geoffrey Nowell-Smith
University of Luton, UK Export Quality: Italian Producers' search for wider markets, 1950-70
Maria Luisa Ortega Galvez & Marina Diaz
Universidad Autonoma de Madrid, Spain Latin American Cinema in the 1990s: Cultural Identity and International Visuality
Duncan Petrie
University of Exeter, UK How Scottish is it? The International Circulation of Recent Scottish Film
Colin Pons
Studio of the North, UK Developing Film and New Media in Yorkshire and the English Regions
Vincent Porter
University of Westminster, UK Better Marketing or Improved Product Design? The Trading Dilemma for 1950s Cinema
Syed Mizanur Rahman
Tree Foundation, Bangaldesh Interactive Video for Awareness
Michael Richardson
University of London, UK Between Expectation and Wonder: The Experience of Viewing Films Cross-Culturally
Tom Ryall
  Sheffield Hallam University, UK   ‘Vacuous Internationalism’ – Anthony Asquith and the ‘Mid-Atlantic Film’ of the 1960s
Jason Scott
Sheffield Hallam University, UK Marketing the national as international: Marking the international as national (dogme 95, dogma 95)
John Sedgwick
University of North London, UK Gaumont British in America, 1934–36
John Sinclair
Victoria University of Technology, Australia The Hollywood of Latin America’ – Miami as Regional Centre in Television Trade
Jeanette Steemers
De Montfort University, UK Selling British Television
Sarah Street
University of Bristol, UK Special Relationships: Anglo-American Screen Romance and Nationality
Richard Taylor
Northern Ireland Film Commission, UK Developing Film in Northern Ireland
Amos Owen Thomas
Griffith University, Australia Cloned within and without: Television Programmes in India
Carole Tongue
former Member of the European Parliament, UK Cultural Diversity, the Audio-Visual and the WTO

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Ann Jones, Birkbeck, University of London

Conference Organiser:

Professor Sylvia Harvey, Sheffield Hallam University

Conference Co-ordinator:
Any queries about the conference programme or timetable should be addressed to Linda Marshall, Sheffield Hallam University (Telephone: +44 (0)114 225 2701)



Last modified 15 July, 2002 ;